Brand & Content Lead
About Blankstate
Blankstate is a London deeptech company. We build a model that lets people and organisations experience a decision before they commit to it. For several years we have done that in stealth with major regulated institutions, including financial services, across four continents.
We are now coming into public view, including a first product anyone can enter. We are a lean, senior team. This role is for the person who builds how the world comes to know us, not someone who sits inside a big marketing machine.
The role
You own how Blankstate shows up: the narrative, the content, the community forming around us, and the day-to-day relationship with the partners and agency taking us to market.
AI and tooling are leverage here, not the job. You set the direction; our in-house solution engineers support the automations and tools needed, and our Art Director owns the visual system.
🎯 What you will own
Two fronts you run hands-on, day to day:
- Content. Produce the content that carries Blankstate: posts, short-form video, launch moments, campaign copy, thought-leadership. Augmented so you move fast, made within the visual system our Art Director owns.
- Community. Stand up and grow the community forming around us: structure, onboarding, rituals, and the loop that carries what people tell us back inside. Year one is about strong foundations
