SEM Media Tagging Manager

Company Description

Blend brings together marketing, data, analytics, and technology expertise to help organizations improve performance and make better-informed decisions. We are seeking an experienced Paid Search Tracking and Tagging Manager to join our team and lead measurement implementation across major advertising platforms.

Job Description

Summary:

The SEM Media Tagging Manager will serve as the subject matter expert for tracking, tagging, conversion measurement, and pixel governance across paid search campaigns.

This role owns the implementation, validation, troubleshooting, and ongoing maintenance of digital marketing tags and measurement solutions across Google and Microsoft advertising platforms. The ideal candidate has hands-on experience with SA360 Floodlight, Campaign Manager 360, Google Ads conversion tracking, Microsoft Advertising UET, and enterprise tag management systems.

Responsibilities:

• Own tracking, tagging, conversion measurement, and pixel governance for paid search campaigns.
• Configure, implement, and maintain tracking across SA360, Campaign Manager 360, Google Ads, and Microsoft Advertising.
• Implement and manage Floodlight activities, Floodlight variables, conversion tags, UET tags, UTM parameters, and click-tracking frameworks.
• Deploy and manage tags through enterprise tag management systems such as Tealium, Ensighten, and Adobe.
• Develop and enforce tagging st