Growth Manager, Activation & Habituation

The Role

Cash App reaches 59 million monthly active customers, and top-of-funnel growth is accelerating. We're looking for a Growth Manager to be the GM for activation and habituation. You'll own the goals for how customers find their first meaningful moment in Cash App and turn it into a lasting habit, and you'll decide how to hit them.

This role blurs growth and product. You won't hand requirements off to someone else. On this team, you are the product owner for your growth levers. You'll set the strategy, own the roadmap and experiment backlog, and work directly with Engineering, ML, Design, and Analytics to ship.

Every lever is on the table: onboarding flows, in-app surfaces and prompts, eligibility logic, incentive mechanics, notifications, and customer communications across push, email, SMS, and in-app. You'll pick the lever most likely to move the metric, run the experiment, and scale what works.

You'll sit on the Cash App Engagement Marketing team, which gives you deep customer context, lifecycle craft, and a strong peer group. But this isn't a traditional marketing role. You'll be just as comfortable shipping a product change as you are writing and launching a message or building the model behind an upsell engine.

People who thrive here have come from growth product, growth marketing, lifecycle, busin