Head of Social - Square

As Head of Social for Square, you’ll sit within Brand Strategy & Marketing and own social as a channel: its strategy, audience, content calendar, community, and performance. This is an individual contributor role with no internal team; you’ll be the primary point of contact for social, partnering with the Brand Lead and your creative counterpart to connect Square’s positioning to the work that gets published. Your primary focus will be organic and owned content, with responsibility for advancing brand perception goals and partnering with paid teams so organic and paid reinforce each other.

You Will

• Set the social strategy for Square. Define what social is for, what it does that other channels cannot, and what it is deliberately not for. Connect that strategy to Square’s positioning in partnership with the Brand Lead.
• Define the audience and measures of success. Identify who Square is talking to on social, what they care about, and where they spend time. Make that understanding the foundation of the strategy, and establish the channel’s key success metric and the rationale behind it.
• Build and own the social content calendar. Plan for major brand campaigns and moments alongside a consistent, always-on content program, showing how both support Square’s brand perception goals.
• Bring cross-team activity into social with i