AI GTM Program Manager
- We're taking autonomous search mainstream, making product discovery more intuitive and conversational for customers, and more profitable for businesses.
- We’re making conversational shopping a reality, connecting every shopper with tailored guidance and product expertise — available on demand, at every touchpoint in their journey.
- We're designing the future of autonomous marketing, taking the work out of workflows, and reclaiming the creative, strategic, and customer-first work marketers were always meant to do.
Bloomreach builds agentic AI systems for our customers. We also run them ourselves.
Our AI SDR program books sales meetings with AI - inbound and outbound, across four regions, in multiple languages. The program needs an owner: someone who sets its direction, drives its results, and proves its ROI. This is a program leadership role, not an engineering one. Two dedicated AI ops experts build and run the platform. You decide what it does, why, and for whom. You should understand AI agents well enough to direct the people building them - your leverage is judgment, but being tech savvy is a must.
The team experiments by default: we test new AI tools, run scoped POCs, and keep what works. You'll own the program, its direction, its results, its pipeline number.
What you'll own
- The AI SDR program, end to end. Inbound and outbound, AMER + EMEA + APAC. Who gets enrolled, what the agents say, when a human takes over, and what it produces in pipeline. You set direction; the platform ops managers make it run. (Inbound request ops and routing sit with a colleague.)
- Pipeline as your number, ROI as your story. Meetings booked → accepted → qualified pipeline created. Cost per meeting, cost per pipeline dollar. You report the program's return to leadership, with numbers that hold up under questioning.
- The human SDR side. SDRs are the other half of the program - and where it most often breaks: lead quality disputes, unclear prioritization, follow-up that dies after one touch, handovers that lose context. You'll sit with the SDR teams and their leaders, find root causes, and fix them - with an AI assist, a process change, or a better definition.
- The human–agent split. What agents do, what humans do, and where the handover sits. You own that line and move it based on evidence.
- Signal-driven enrollment. Targeting runs on manual batches today. You'll drive the move to continuous enrollment based on account scoring, intent signals, and engagement decay. You define the logic; the ops team builds it.
- The buying experience. Outreach should arrive because an