Lead Generation Marketer, Institutional

Role Overview

We are hiring a Lead Generation Marketer to drive qualified new leads into our institutional business. This person will design, run, and measure creative campaigns across our full institutional product surface, partnering closely with sales to ensure every lead generated is one the team can credibly convert.

Key Responsibilities

Campaign strategy and execution

• Design and run creative, multi-channel lead generation campaigns across our institutional product lines, including:
• OTC trading
• Liquidity provisioning
• Token launch and distribution
• Custody and staking
• Digital asset treasuries
• Asset management
• Other emerging institutional offerings
• Tailor messaging, channels, and offers to the specific buyer personas within each product line (traders, treasurers, CIOs, founders, allocators, etc.)
• Build always-on lead generation engines alongside targeted, campaign-led pushes around launches and market moments

Measurement and pipeline contribution

• Define what a qualified lead looks like f