Posted 3w ago•Philippines
Wealth & Lending Marketing Specialist
MiddleOn-site (Philippines)Salary undisclosed
Job Description
Location: Remote, Philippines
Reports to: Chief Marketing Officer
Experience: 5–7 years in consumer marketing, ideally with exposure to wealth management, lending, fintech, crypto, or premium/VIP financial products
Role Overview
We are hiring a Wealth & Lending Marketing Specialist to own the growth of two of our most strategic consumer products: our VIP wealth management program and our lending program. This is a senior IC-style role responsible for the full marketing mix across both products. Strategy, positioning, acquisition, lifecycle, and retention. With a clear mandate to grow assets, loans, and revenue.
Key Responsibilities
Strategy and positioning
- Own the marketing strategy and roadmap for both the consumer VIP wealth management program and the lending program
- Define and continuously sharpen the positioning, messaging, and value propositions for each product, including the differences between mass-affluent, VIP, and high-net-worth audiences
- Identify the most valuable customer segments and d
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