Assistant Brand Manager, Marketing

Blue Nile is a leading company of certified diamonds, engagement rings and fine jewelry. Our standards are amongst the highest of all jewelers, while we prioritize customer experience and extraordinary value while leading the industry in quality, product, and style.

The Assistant Brand Manager, Marketing – Blue Nile will support the execution of brand marketing initiatives that enhance awareness, engagement, and customer loyalty. This role is ideal for a strategic and detail-oriented marketer who thrives in a fast-paced environment. You will work cross-functionally to help implement multi-channel campaigns, analyze brand performance, and maintain brand consistency across all touchpoints.

Responsibilities

• To Develop and execute integrated brand marketing campaigns across digital, social, influencer, PR, and experiential channels.
• Support brand storytelling and messaging, ensuring consistency across all customer touchpoints.
• Work closely with creative, performance marketing, and product teams to align marketing initiatives with business goals.
• Conduct market research and competitive analysis to identify trends and opportunities for brand growth.
• Monitor campaign performance and brand health metrics, providing insights and recommendations for optimization.
• Manage brand partnerships and collaborations, ensuring successful execution and strategic alignment.
• Lead the planning and exec