Digital Adoption & Communications Strategist

We’re looking for an experienced Digital Adoption & Communications Strategist to support a major digital transformation programme in the UAE.

This role sits at the intersection of digital adoption, strategic communications, customer experience, audience strategy, and campaign planning.

You’ll be responsible for understanding how different audiences engage with digital services, identifying what drives or prevents adoption, and developing the strategies, messaging, channels, and activation approaches needed to move users from awareness to activation, engagement, repeat usage, and long-term retention.

You’ll work closely with senior stakeholders, product and experience teams, communications teams, and delivery partners to ensure communications and adoption activities are aligned with the actual digital service experience.

This is a senior, hands-on role. You’ll be expected to conduct analysis, facilitate workshops, develop strategic frameworks, and produce clear, executive-ready deliverables.

The role requires predominantly on-site work in the UAE, with flexibility for off-site working when required.

Requirements

What You'll Do

❏ Review existing marketing, communication, engagement approaches, channels, campaigns, and communication assets to identify gaps and opportunities

❏ Analyze market trends, relevant benchmarks, audience behaviours, and the wider communications landscape

❏ Transla