Digital Marketing Specialist

We are looking for a positive, enthusiastic, and creative team member to join our growing marketing team.  The Buyers Edge Platform Marketing Department is seeking a Digital Marketing Specialist with experience developing, creating, and managing multiple digital and paid marketing campaigns, overseeing hundreds of thousands of dollars of advertising spend monthly.

The Digital Marketing Specialist will be responsible for day-to-day management of multiple digital marketing campaigns across paid search, display, and social advertising for multiple brands. Beyond paid media, this role also builds and updates landing pages, supports technical and on-page SEO work, and helps maintain conversion tracking from website to Salesforce. This is a full-funnel execution role, not paid media alone. Much of that work runs through our vendor and agency partners: this person will regularly execute against vendor-delivered recommendations, creative, and campaign builds, and coordinate with the internal team to get questions answered and work reviewed. Work includes keyword research and management, analytics and tracking, campaign implementation, bid and budget management, landing page performance analysis, and campaign reporting.  The candidate will be expected to improve campaign efficiency and increase conversions across all of these areas

The ideal candidate will be confident assisting with all PPC