Vertical Marketing Manager, Automotive & Emerging SMB Verticals

The Position

CallRail is looking for a lead engagement platform: we show businesses which marketing drives their calls, forms, and chats, and we help them answer, qualify, and route those leads around the clock. We're looking for a Vertical Marketing Manager to own a portfolio of our emerging markets, with automotive at the center. Think of the role as general manager for that portfolio: you set the strategy, you own the number, and you're the company's go-to on these markets.

You'll build the personas, positioning, and messaging for these verticals, verticalizing our go-to-market narrative for each audience. From there you'll partner with demand generation, customer marketing, and content on how it comes to life, and work closely with sales, product, and leadership on what we build and say. Expect roughly equal parts strategy and execution.

Automotive is the priority. It's one of our fastest-growing segments, and the aftermarket — repair and service businesses, tire and quick-service shops, collision centers, and the parts suppliers and retailers who serve them — is where you'll go deepest. Alongside it, you'll own a portfolio of our emerging small business verticals. They sit at different stages and require different levels of investment, and determining where to focus is a core part of