General Manager - Head of Attraction

What is the Role?

We’re looking for a dynamic full-time General Manager to serve as Head of Attraction for our CAMP store in Burlington!  This is more than a retail leadership role—you will act as the CEO of your business, owning the P&L and driving revenue through innovative programming, local marketing, and an extraordinary in-store experience. You’ll build a high-performing team and foster a loyal community of families who keep coming back for more.

What You’ll Do at CAMP

Drive the Business

• Take full ownership of your store’s profit & loss (P&L), optimizing revenue while managing labor and operational efficiency.
• Set and execute a local strategy that maximizes sales across ticketed experiences, merchandise, and in-store activities.
• Develop local programming and events that align with major cultural moments, holidays, and community interests to drive revenue, increase foot traffic and repeat visits.
• Implement guerrilla marketing, local partnerships, and community-building initiatives to grow brand awareness and bring new families into CAMP.
• Implement selling strategies to increase conversion a