Campaigns & ABM Manager
About Campfire
Campfire is a next-gen core accounting platform built for modern mid-market finance teams. We’re building the future of ERP by replacing outdated systems and manual accounting processes with an AI-native platform that helps finance teams move faster and operate more efficiently.
About the role
You'll design and run Campfire's integrated campaigns and account-based programs: the coordinated plays across paid, email, web, content, events and sales outreach that move target accounts from unaware to pipeline. You'll own the campaign calendar, the target account program with Sales, and the reporting that shows which plays work.
What you'll do
Build and run the integrated campaign calendar: quarterly themes, launches and always-on programs, each with a clear audience, offer, channel plan and pipeline target.
Own the ABM program end to end: target account selection and tiering with Sales, 1:1, 1:few and 1:many plays, account-level personalization, and orchestration between marketing touches and SDR/AE outreach.
Execute in the marketing automation platform with Marketing Ops: nurtures, workflows, segmentation, landing pages and forms.
