SEO & AEO Manager
About Campfire
Campfire is a next-gen core accounting platform built for modern mid-market finance teams. We’re building the future of ERP by replacing outdated systems and manual accounting processes with an AI-native platform that helps finance teams move faster and operate more efficiently.
About the role
Search has split into two surfaces: classic results and AI-generated answers. You'll own both for Campfire, growing qualified organic traffic and pipeline while making Campfire the source that answer engines cite when buyers ask questions in our category. You'll set the strategy, run the technical and content programs that deliver it, and build the measurement that proves it works.
What you'll do
Own the organic strategy and roadmap: keyword and topic research, site architecture, technical SEO, on-page and internal linking, and a content program tied to pipeline.
Build the answer-engine optimization program: identify the questions buyers ask LLMs and AI search surfaces, create and structure content those systems retrieve and cite (schema, entity clarity, source-worthy pages), and track share of citation over time.
Co-plan with the Content / Storytelling team: you own search-in
