VP, Strategy- Audience and Channel Planning

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.   Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).   Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading. THE ROLE  The VP, Audience and Channel Planning is responsible for leading integrated planning across teams for Hyundai, acting as one of the primary contacts for senior clients and overseeing the implementation and execution of integrated, cross-channel media plans.   This role requires a digitally native strategist who understands how, audience systems, identity signals and platform algorithms influence brand growth. The VP translates these inputs into clear strategic frameworks and compelling narratives that guide integrated go-to-market strategy. The role drives the development of integrated media strategies rooted