FBS - Online Marketing Manager
Our Client is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, our Client is part of one the largest Insurance Groups in the world.
Requirements
About the Role
The Consumer Direct Product Sales team leads the strategy and performance of Farmers’ direct-to-consumer product portfolio. The team partners across Marketing, Analytics, Technology, Operations, Product, and UX to accelerate growth, improve customer experiences, and optimize business outcomes across Auto, Property, Specialty, and digital channels.
As Manager, Web Experience & Growth, you will own the customer-facing, front-end website experience across Farmers.com, Foremost.com and BristolWest.com. You will be responsible for how our websites are presented to customers, including site content, information architecture, navigation, landing pages, calls to action, and the overall experience that guides customers to quote, purchase and service.
You will define and execute the strategic roadmap for continuously improving the website experience, using custo
