Senior Commercial Manager - Private Label

• Define and drive the Private Label strategy across relevant categories, aligned with overall commercial and business objectives.
• Identify white-space opportunities and build a PL product pipeline, from concept through to launch.
• Lead category and range planning for Private Label, balancing quality, cost, and margin targets.
• Partner closely with the Procurement/Sourcing team to identify and evaluate suppliers/manufacturers (local and international) capable of delivering PL products to spec, cost, and quality standards.
• Negotiate commercial terms and manage supplier relationships in coordination with Procurement.
• Work cross-functionally with Marketing, Quality Assurance, Store Operations, and Supply Chain to ensure successful product development, packaging, and rollout.
• Monitor PL performance (sales, margin, market share within category) and adjust strategy accordingly.
• Benchmark competitor Private Label offerings and market trends to keep the portfolio competitive and differentiated.
• Build and manage the PL budget, sales, and margin targets in line with company objectives.
• Ensure compliance with relevant quality, safety, and regulatory standards for all PL products.
• Mentor and, as the function grows, potentially build out a dedicated Private Label team.

Requirements

• Minimum 7–8 years of commercial experience within the retail sector.
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