Assistant Influencer Marketing Manager

Job description：

China KOL Strategy & Market Execution

• Lead China influencer marketing campaigns with a strong focus on local cultural trends, dynamic social media platforms (Xiaohongshu, Douyin, etc.).
• Identify, build, and maintain strong relationships with top-tier KOLs, trendsetters, and KOL agencies to ensure the brand stays culturally resonant and highly visible among the target audience.
• Analyze campaign data and provide actionable insights to optimize KOL partnerships, seeding conversion, and content performance.

Influencer seeding program

• Develop and scale a robust seeding program to generate continuous organic buzz.
• Manage the end-to-end seeding logistics, from influencer identification and personalized outreach to product delivery and content tracking, ensuring a high ROI on product investments.
• Cultivate long-term, organic relationships with creators to convert them into genuine brand advocates.

Leadership and team management

• Lead