CRM Associate

Purpose of Position

• CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.
• The CRM Associate supports the day-to-day operation of CRM activities, including customer data management, campaign execution, lifecycle automation, reporting, and coordination with internal teams to improve customer engagement and system effectiveness.

 

Job Description

• Support the CRM Manager in executing customer lifecycle strategies to onboard, engage, upsell, encourage repeat purchases, and reduce churn across web, app, and retail channels.
• Set up, maintain, and optimize always-on automated CRM journeys and campaigns across eDM, SMS, app push notifications, in-app messages, and other owned communication channels.
• Manage CRM campaign calendars, including audience segmentation, list building, campaign setup, quality assurance testing, execution, and performance tracking.
• Maintain accurate customer data in the CRM platform, monitor data quality and workflow issues, and escalate system or data-related concerns where n