Market Director - Hong Kong

CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We're industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression. CASETiFY is now looking for a Marketing Director who serves as the market owner for Hong Kong marketing and a key commercial leader responsible for driving sustainable business growth, strengthening brand trust and reputation, accelerating customer acquisition, and improving overall EBITDA performance across both Retail and Online/DTC channels.

Job Description

• Develop and deliver Hong Kong’s annual marketing strategy, commercial calendar, campaign plans, and local activation priorities in line with business goals and customer needs.
• Partner with Retail, Online/DTC to drive sales growth, improve traffic and conversion, strengthen store and digital productivity, optimise marketing investment, and support Hong Kong EBITDA performance.
• Lead integrated 360° PR & marketing campaigns across digital, social media, CRM, paid media, search, local media, partnerships, retail activations, events, and customer communications.
• Build and manage strong relationships with media, agencies, KOLs/influencers, strategic partners, event partners, and other external vendors.
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