Merchandising & Product Lifecycle Management Director

CASETiFY is one of the leading global lifestyle brands offering customizable tech accessories. We are industry leaders in trend forecasting and protecting what matters most—the community platform for creativity and self-expression.

We are expanding our global leadership team to appoint a strategic, data-driven Merchandising & Product Lifecycle Management Director. This pivotal role bridges the gap between commercial strategy and supply chain execution, drive global growth, maximize inventory efficiency, and scale our omni-channel ecosystem.

Core Responsibilities

• Omni-Channel Assortment Strategy: Architect and optimize channel-specific assortments to ensure product relevancy across D2C, retail, marketplace, and wholesale, while driving SKU productivity and minimizing cannibalization.
• AI-Enhanced Demand & Supply Planning: Lead the global forecasting process by synthesizing historical data and marketing calendars with predictive AI models to achieve industry-leading forecast accuracy across both component-level blanks and finished goods.
• Inventory Lifecycle Mastery: Lead the transition of products from viral "New Arrival" moments to sustainable "Core" staples, using data-driven insights to trigger "vaulting" or promotional strategies that protect brand equity.
• Strate