Fashion Brand Merchandising Director

Responsibilities：

1. Market Trend Research & Merchandise Planning -

Market research: Fashion weeks, industry publications, social media monitoring,

consumer preferences and competitor strategies. - - - - - -

Join the Design team on seasonal inspiration trips.

Data analysis: Collect and review sales performance, seasonal best-sellers and

demand by price range from Inventory team.

Lead the Inventory team set category composition, SKU counts, and pricing range.

Create seasonal planning: Define the main seasonal theme, color palette, and

fabric/material direction closely corporation with Brand Director, Design and

Buying team to guarantee that development aligns with the merchandising

strategy—clearly defining NBA, AT ratios and launch cadence to ensure a

cohesive product line.

Specify target demographics: Age, gender, lifestyle, price positioning with Retail

team.

Propose capsule collection or collaborations for brand differentiation.

2. Annual Product-Line Planning

Finalize the full-year product-line plan at the beginning of the year, including the

proportion of different purchase-order types and their allocation across product lines.

3. Cross-Functional Final Plan Alignment -

Collaborate intensively with Finance, I