General Manager (Thailand Market)

1. Take full responsibility for business operations, team management, and long-term development in Thailand, accountable for sales growth, profitability, and cash flow safety.

2. Deeply analyze the Thai consumer market, formulate localized channel strategies, and build sales networks across Modern Trade, Traditional Trade, convenience stores, restaurant chains, and e-commerce platforms.

3. Optimize and integrate supply chain, cold chain logistics, and local resources, balancing growth, profitability, and compliance risks.

4. Lead key client acquisition, establish localized operational frameworks, and build a high-performance execution team.

Requirements

1. Bachelor's degree or above; majors in Business Administration, Marketing, Food Science, Supply Chain, or related fields preferred.

2. 8+ years of experience in FMCG, food, frozen food, cold chain, retail, or catering industries, with 3+ years as GM, Deputy GM, Business Unit Head, or equivalent managerial roles.

3. Deep understanding of Thai consumer market, channel structures, and business environment; proven track record of 0-to-1 market expansion in Thailand.

4. Practical operational experience and network resources in Modern Trade, Traditional Trade, convenience stores, catering chains, or e-commerce.

5. Strong business result orientation with proven success stories in sales growth, margin imp