Programmatic Director / Head of Programmatic

Chain Reaction is an award-winning digital marketing agency based in GCC and Levant. We develop bespoke digital strategies to help our clients achieve their growth goals, bringing together online marketing techniques including Online Advertising, SEO, Content Marketing, Social Media, Influencer Marketing, and more.

Chain Reaction is looking for a Programmatic Director who will be responsible for building, owning, and scaling the agency’s programmatic and AdTech offering from the ground up. This role will act as the central programmatic authority across the agency—shaping product strategy, enabling business units, supporting client pitches, and onboarding best-in-class AdTech platforms and partners.

This position sits at the intersection of strategy, technology, and revenue growth, working directly with business unit heads and client leadership teams to translate programmatic and data capabilities into clear business outcomes for advertisers.

This role is ideal for a hands-on programmatic leader who enjoys building frameworks, influencing stakeholders, and solving complex client problems, while remaining deeply involved in platform architecture and execution design.

Requirements

Key Responsibilities

1. Programmatic & AdTech Strategy

• Define and own the agency’s programmatic vision and roadmap, aligned to client growth and business objectives
• Design scalable pr