Social Media Marketing Specialist

About us
Sunlarus Energy installs residential solar in Florida and Illinois. Our subscription model means homeowners get solar with no system purchase and no loan. We own and maintain the system. We're a small, fast-moving team, and this role has real room to shape how we show up publicly.

The role
We're hiring our first dedicated social media marketer. The core job is simple to state and hard to do well: build an audience on social and turn it into qualified traffic to sunlarusenergy.com. You'll own the content calendar, the posting, the community management, and the reporting that tells us what's actually working.

What you'll do

• Own day-to-day publishing across Facebook, Instagram, TikTok, YouTube Shorts, and LinkedIn — Meta is our primary paid engine, TikTok and YouTube Shorts carry organic top-of-funnel, and LinkedIn serves partner recruiting and employer branding rather than homeowner conversion
• Produce the content yourself: shoot and edit short-form video at install sites, cut customer testimonials, design simple graphics
• Write copy that explains our subscription model clearly, since most homeowners have only heard about buying or financing panels
• Build separate content tracks for our two markets: Florida (bill savings, storm season, no battery) and Illinois (battery included, state incentives, winter performance)
• Drive traffic to specific l