Senior Marketing Specialist, B2C

What This Role Is

A seventeen-year-old in Delhi has just shortlisted four universities in the UK. She found out about Cialfo through a webinar her school never told her about, not through her counselor. She is on WhatsApp constantly. She does not read long emails. Her parents are just as anxious as she is, and they are looking for one thing above all else: proof that whoever guides her from here can be trusted to get her across the finish line. She is not a lead in a CRM. She is a family that is about to make one of the biggest financial and emotional decisions of their lives, and she found her way to us directly, not through a school.

That direct relationship, student and family reaching out to Manifest brands on their own, without a school in between, is a different business than K12 counseling, and it runs on different instincts. It lives and dies on performance marketing that actually pays for itself: media spend that generates real inquiries, a qualification process that tells a counselor within hours whether a lead is worth a call, and nurture that keeps a family engaged through a decision that can take m