Posted 5h ago•San Francisco
Director, Demand Generation
directorOn-site (San Francisco)Salary undisclosed
Required Skills
Next.jsCI/CD
Job Description
Director, Demand Generation & Lifecycle
CircleCI — Remote (USA)
The Opportunity
We're looking for a Director of Demand Generation to build and scale demand for a developer-first product. This role owns pipeline and revenue growth while respecting how developers actually discover, evaluate, and adopt tools — through education, community, and real technical value.
Hands-on leadership with direct impact on how developers find, trust, and ultimately bring CircleCI into their organizations.
What You'll Do
Demand Strategy & Leadership
- Own demand generation strategy across self-serve and sales-assisted funnels
- Lead and grow a high-performing demand gen team (internal and contractor)
- Partner with Sales and RevOps on ICP definition, segmentation, pipeline targets, and handoff design
Developer-Centric Campaigns
- Build multi-channel programs for technical audiences: paid search, paid social, developer communities, technical content, webinars, events, and partner-driven initiatives
- Design and execute ABM programs targeting mid-market and enterprise accounts, with tailored campaigns for key personas and close coordination with SDRs and AEs
- Own lifecycle program
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