Content Marketing Manager (German-speaking Market)

About the Role

This is a high-ownership content role focused entirely on the German-speaking market, sitting at the intersection of brand, performance, and product marketing. You will define the brand voice and content strategy that helps businesses discover, evaluate, and trust an AI-powered communication platform built for SMEs. The work you do directly shapes how a fast-growing B2B SaaS product is understood and adopted across a key growth market.

What You'll Do

• Own the end-to-end content marketing strategy and execution for the German-speaking market.

• Write and manage website copy and landing pages optimised for conversion in German.

• Produce high-performing copy across paid channels, including search and display.

• Script ad creatives for YouTube and paid social platforms.

• Develop and execute organic social content strategies across relevant platforms.

• Collaborate with creators, customers, and influencers to produce authentic, resonant content.

• Run A/B tests and use performance data to continuously improve messaging effectiveness.

• Contribute to product positioning and go-to-market messaging al