Founding Growth Lead

About the Role

As Founding Growth Lead, you will build early audience and momentum for a consumer electronics product before launch. Working directly with the founder, you will own the waitlist as the primary growth measure and help shape how potential customers first learn about the problem the product addresses.

What You'll Do

• Build and grow the waitlist, treating it as the central measure of pre-launch traction.

• Create and distribute content on Instagram and LinkedIn, then focus on the channels that convert.

• Make the problem the product addresses tangible to potential customers before the product is available.

• Run fast, lean experiments with a small paid budget and scale the approaches that work.

• Develop the go-to-market approach, including how early access is offered and communicated.

What We're Looking For

• Experience growing an audience or waitlist, ideally at an early-stage startup.

• Strong understanding of how social platforms distribute content and the ability to create compelling content directly.

• Comfort taking ownership in an early-stage enviro