Founding GTM Lead
About the Role
This is a founding go-to-market role at an early-stage generative AI startup building next-generation models for human-centered image and video creation. You will own end-to-end GTM execution, working directly with the founding team to turn product capability into commercial traction and build the repeatable playbook from scratch. It is a high-ownership, high-autonomy position that will shape early customer relationships, feedback loops, and market positioning.
What You'll Do
Own early GTM execution across community, content, partnerships, and targeted outreach.
Build and manage relationships with design partners and early customers in creator, studio, and agency segments.
Recruit and organize participants for ongoing product research and user testing.
Drive early commercial conversations, demos, pilots, and structured feedback channels.
Collaborate with product leadership on positioning, messaging, ideal customer profile, and pricing.
Provide clear, structured market feedback to accelerate product decision-making.
Track the competitive landscape of generative AI creative tools, workflows, and user expectations.
