Founding GTM Lead

About the Role

As Founding GTM Lead, you will build and run the go-to-market motion for an early-stage legal technology company. You will turn initial demand into a repeatable revenue engine, owning the systems, positioning, and execution from first touch through customer expansion.

What You'll Do

• Own the go-to-market funnel from pipeline generation through customer expansion and retention.

• Run rapid experiments across channels, measure results, and scale effective approaches.

• Build qualified pipeline through inbound and outbound programs.

• Create and distribute content across professional and social platforms, blogs, and other channels.

• Develop partnerships with vendors, startups, and community organizations.

• Plan events, dinners, conferences, and other activities that build awareness and relationships.

• Design client and partner gifting programs that support loyalty and referrals.

• Define positioning, messaging, pricing, packaging, and sales collateral.

• Build the go-to-market technology stack, including CRM, sequencing, enrichment, and automation tools.