Founding GTM Lead
About the Role
This is a founding commercial role at an early-stage AI/ML startup, built directly alongside the CEO and COO to establish and scale the go-to-market engine from the ground up. You will own the full pipeline, from discovery through close, while shaping the sales discipline, materials, and team that will grow with the company. Selling into Europe's industrial enterprises, you will define not just how deals get done, but how the company builds its commercial identity.
What You'll Do
Define and execute the go-to-market strategy, owning pipeline targets and the end-to-end sales process.
Partner with founders on enterprise customer conversations, leading calls with industrial decision-makers across Europe.
Build enterprise-grade sales materials including decks, business cases, and ROI models tailored to each stakeholder.
Optimize the funnel across discovery, qualification, demo, and close, running experiments to improve conversion.
Represent the company at customer sites, trade fairs, and industry forums with thorough preparation.
Run deals with structured discipline (MEDDIC/MEDDPICC), maintaining clarity on status, next steps, and blockers.
