Founding GTM Lead
About the Role
This is a founding commercial role at an early-stage AI/ML company selling into Europe's industrial enterprises. You'll work directly alongside the CEO and COO to build the go-to-market engine from scratch, owning the full pipeline from discovery through close while shaping the team and processes that will scale behind you.
What You'll Do
Define and execute the go-to-market strategy, owning pipeline targets and the sales process end to end.
Lead enterprise customer conversations with industrial decision-makers across Europe, partnering closely with the founders.
Build enterprise-grade sales materials including decks, business cases, and ROI models tailored to each stakeholder and buyer.
Optimize the funnel across discovery, qualification, demo, and close by identifying bottlenecks and running conversion experiments.
Represent the company at customer sites, trade fairs, and industry forums across Europe.
Run deals with structured discipline (MEDDIC/MEDDPICC), maintaining clarity on status, next steps, and blockers at all times.
Refine the ICP week over week based on field signals, adjusting for industry, company size, pe
