Founding Marketing Lead

About the Role

As Founding Marketing Lead, you will build and run the marketing function at a B2B startup. Working closely with founders and product teams, you will create campaigns, launch products, and develop content that supports pipeline and revenue growth.

What You'll Do

• Plan and execute campaigns across email, social, website, events, partnerships, and paid channels.

• Create and distribute newsletters, founder content, customer stories, videos, webinars, blog posts, and social content.

• Coordinate product launches across customer-facing channels with Product Marketing.

• Organize webinars, dinners, conferences, and customer events from planning through follow-up.

• Turn founder ideas, customer conversations, and market insights into compelling content.

• Develop campaign concepts and create assets independently or with freelance and agency support.

• Build and optimize landing pages, campaign pages, and conversion journeys.

• Test new formats, partnerships, and distribution channels, then scale what works.

• Measure how marketing activities contribute to attentio