Founding Marketing Lead

About the Role

As Founding Marketing Lead, you will own the marketing function at an early-stage B2B AI software startup, working closely with its founders. You will shape market awareness and growth through hands-on campaign execution, content, events, and brand-building.

What You'll Do

• Plan and execute campaigns across email, social media, the website, events, partnerships, and paid channels.

• Create and distribute newsletters, founder content, customer stories, videos, webinars, blog posts, and social content.

• Work with product marketing to turn launches into coordinated campaigns across customer-facing channels.

• Organize webinars, dinners, conferences, and customer events from planning through follow-up.

• Develop founder content from ideas, customer conversations, and market insights.

• Create campaign concepts and assets yourself or in collaboration with freelancers, agencies, and AI tools.

• Build and optimize landing pages, campaign pages, and conversion journeys.

• Test new formats, partnerships, and distribution channels, then scale effective approaches.