Fractional CMO / Head of Marketing

About the Role

Lead marketing strategy and execution for a European two-sided marketplace connecting companies with fractional C-suite leaders. This fractional or potential co-founder opportunity will shape the market position, growth engine, and community for an emerging professional services model.

What You'll Do

• Develop go-to-market strategy and positioning for companies seeking fractional talent and leaders exploring fractional work.

• Build thought leadership and market credibility for fractional C-suite work.

• Acquire and onboard companies through targeted outreach and conversion strategies.

• Recruit and onboard senior leaders interested in fractional engagements.

• Grow both sides of the marketplace through community building, referrals, and trust-based marketing.

• Plan and oversee marketing channels, content strategy, and community activities.

What We're Looking For

• At least 5 years of marketing leadership experience developing and executing go-to-market strategies for B2B platforms, marketplaces, or emerging categories.

• Proven experience driving demand