Growth Lead
About the Role
Own end-to-end marketing for an AI platform serving the hospitality sector. This hands-on role spans product marketing and demand generation, using experimentation and AI-enabled workflows to build scalable marketing programs.
What You'll Do
Develop product positioning and messaging, and build marketing site content for different customer segments.
Create video content, use cases, webinars, and other materials that communicate product value.
Research competitors and the market to inform go-to-market strategy.
Own blog content, design assets, and experiments with newsletters, podcasts, and influencer partnerships.
Plan and execute field marketing, including events, conferences, and relationship-building activities.
Develop thought leadership content for company leaders across LinkedIn and other channels.
Direct and optimize paid advertising campaigns.
Improve signup funnels and build targeted lead generation programs.
What We're Looking For
At least 5 years of marketing experience in B2B SaaS or AI, w
.png?1648148991){kind=small}
