Growth Lead
About the Role
This is a hands-on consumer growth role at an early-stage ambient AI startup, owning acquisition and retention from US beta launch through scale. You'll report to the GM and Head of Product, US, working directly with product, engineering, and a global R&D team to shape the roadmap based on real conversion data and user feedback.
What You'll Do
Design and execute a multi-channel beta-to-launch funnel spanning founder outreach, community platforms, Product Hunt, and Hacker News, measuring conversion by channel.
Run experiments to identify which growth loops compound, then reallocate effort based on what is actually converting.
Sequence and prioritize launch channels, deciding what runs in parallel, what runs in order, and how to pace based on data.
Own the first 90 days: a working beta funnel converting into engaged testers, a clean Product Hunt and Hacker News launch, and a repeatable growth playbook.
Talk directly to users, run the unglamorous launch work yourself, and feed market feedback into product decisions as an active upstream stakeholder.
Coordinate with the global branding and marketing team while owning all campaign execution in the US market.
What We're Looking For
3 or more years owning consumer product launches end-to-end at seed to Series B startups, including positioning, waitlist and referral mechanics, and first-week retention loops.
Proven ability to grow a consumer product from zero awareness using push-not-pull distribution: founder-led outreach, community seeding, and organic channels rather than paid acquisition.
Track record of reading funnel conversion metrics by channel (cold vs. warm traffic, referral multipliers, activation and retention rates) and reallocating resources accordingly.
Experience as a 0-to-1 hire or founding team member who sets their own priorities and builds operational playbooks from scratch.
Hands-on experience launching products on Product Hunt and Hacker News, including campaign planning and execution.
Deep fluency in community-led and product-led growth (PLG) models, including seeding on Reddit, Discord, and niche communities.
Background in consumer AI or hardware-adjacent startups.
Familiarity with referral and waitlist tooling (such as Viral Loops or Waitlist.co) and beta listing platforms (such as Betabound or AppSumo).
Understanding of US consumer trust dynamics around China-origin products and how to address data and privacy concerns through transparency and a US-facing voice.
Bilingual English and Mandarin is a plus.
Must be able to work hybrid three days per week in the San Francisco Bay Area. Visa sponsorship is not available.
Compensation & Benefits
Base salary: $150,000 to $180,000 USD annually. Visa sponsorship is not available for this role.
Location
Hybrid, 3 days per week in office. San Francisco Bay Area, California, United States.
