Head of Growth

About the Role

Lead growth across demand generation, product marketing, and sales enablement at an early-stage B2B software company focused on user-led growth. Reporting to the CEO, you will own the funnel from campaign strategy through closed-won and build the systems that help the business scale.

What You'll Do

• Plan and run integrated campaigns for product launches, category moments, and company announcements.

• Build and optimize demand generation across paid, owned, and earned channels, tracking impact through closed-won.

• Run a flagship industry awards program and activate community opportunities for distribution and brand building.

• Develop a micro-influencer program with industry practitioners, investors, and software operators.

• Build growth workflows, integrations, and AI-assisted processes connecting HubSpot, product data, and marketing channels.

• Set up reporting to show what drives results from first touch to closed-won.

• Use Claude or similar AI tools to reduce manual work and document workflows for team reuse.

• Develop product positioning, launch plans, customer communications, website upd