Head of Growth / Senior Growth Manager
About the Role
Lead growth across demand generation, product marketing, and sales enablement for a B2B software company focused on user-led growth. You will own the funnel from campaign strategy through closed-won and build the automation and measurement systems that support the company's growth.
What You'll Do
Plan and execute integrated campaigns for product launches, category events, and company announcements.
Build and optimize demand generation across paid, owned, and earned channels, tracking results from first touch through closed-won.
Run an industry awards program and activate community opportunities to support distribution and brand building.
Grow a micro-influencer program with practitioners, investors, and software operators.
Build automated workflows and integrations connecting HubSpot, product data, marketing channels, and AI tools.
Set up tracking and reporting systems, and document reusable workflows.
Develop product positioning, launch plans, customer stories, newsletter content, and website updates.
Create sales enablement materials and work closely with leadership, marketing,
