Head of Growth / Senior Growth Manager
About the Role
This role owns demand generation, growth systems, product marketing, and sales enablement for a B2B software company focused on user-led growth. You will work across marketing, product, design, and sales to build repeatable programs that generate pipeline and support product launches.
What You'll Do
Plan and run integrated campaigns around product launches, industry events, and company announcements.
Lead an industry awards program and find opportunities to build community and reach new audiences.
Build and optimize demand generation across paid, owned, and earned channels, tracking performance through to pipeline.
Grow a micro-influencer program with practitioners, investors, and software operators.
Build automated workflows, integrations, and AI-enabled processes that connect CRM, product data, and marketing channels.
Set up tracking and reporting from first touch through closed-won, and document automations for team reuse.
Develop product positioning and launch plans, update the website and customer newsletter, and create sales enablement materials such as battlecards, one-pagers, and customer stories.
