Head of Product Marketing
About the Role
As the founding Head of Product Marketing at a healthtech company, you will shape how complex AI and legal technology is explained to customers and the broader market. Reporting to the Head of GTM, you will set the product marketing direction and work closely with executive, product, engineering, sales, and customer teams.
What You'll Do
Develop differentiated positioning and messaging that connects technical capabilities to clear customer value.
Own the editorial calendar and set priorities for the company's communications.
Shape product launch narratives, including the audience, problem, messaging, and proof points.
Write and edit content across web, email, blogs, social, presentations, scripts, and sales materials.
Partner with executives to develop posts, videos, panels, and interviews.
Interview customers and collaborate with Sales and Customer Success to understand buying motivations and customer language.
Direct video and content strategy, define creative hooks, and present on camera when needed.
Develop sales enablement narratives that explain products at different levels
