Head of Product Marketing
About the Role
This is a founding product marketing leadership role at a venture-backed AI and legal technology company. Reporting to the Head of GTM and working closely with the CEO, Product, Engineering, Sales, and customers, you will own how the company explains itself to the world, turning sophisticated technical capabilities into language people understand, trust, and remember.
What You'll Do
Develop positioning and messaging that translates complex technical capabilities into simple, differentiated customer value.
Own the editorial calendar, setting the agenda for what the company says and when rather than servicing requests.
Build product launch narratives first, defining the problem, message, audience, proof points, and story before producing collateral.
Write and edit across all company channels: website copy, product pages, emails, blogs, social, scripts, presentations, and sales materials.
Partner with executives to shape their thinking into compelling posts, videos, panels, and interviews.
Spend time with customers, Sales, and Customer Success to understand buying motivations and bring that language back into marketing.
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