Head of Product Marketing
About the Role
As the founding Head of Product Marketing, you will shape how an AI-powered legal technology company explains its products and value. Reporting to GTM leadership, you will work closely with executives and teams across Product, Engineering, Sales, and customer-facing functions to build clear, trusted messaging for complex technology.
What You'll Do
Develop positioning and messaging that turns technical capabilities into clear, differentiated customer value.
Own the editorial calendar and set priorities for the company's marketing narrative.
Build product launch stories by defining the problem, audience, message, proof points, and narrative.
Write and edit content across web, email, social, presentations, blogs, scripts, and sales materials.
Help executives shape their ideas into compelling posts, videos, panels, and interviews.
Interview customers and collaborate with Sales and Success to understand buying motivations and customer language.
Direct video and content production, define creative hooks, and present on camera when needed.
Create sales enablement narratives that explain
