Influencer Manager

About the Role

This is a full-ownership role sitting within the Marketing team, where you will build and run the influencer program from the ground up. You will turn creator partnerships into a scalable growth and brand channel, owning both the relationships and the ROI behind every collaboration.

What You'll Do

• Design and own the influencer program strategy, aligned with business goals and brand messaging.

• Identify, vet, and recruit influencers and creators across platforms using clear selection criteria.

• Negotiate deals and contracts, coordinate deliverables and timelines, and ensure legal compliance including ad disclosures.

• Build and maintain long-term creator relationships and ambassador programs.

• Run campaigns end-to-end: briefing and planning through launch, monitoring, and post-campaign analysis.

• Track and report on KPIs such as reach, engagement, and ROI with a data-driven approach.

• Work cross-functionally with Content, Creative, and Performance Marketing teams to amplify influencer content.

• Own and manage the influencer budget against clear ROI targets.