Performance Marketer, Paid Growth (Consumer Apps)

About the Role

Own paid acquisition for a consumer apps startup, starting with a couples app preparing for a major app launch campaign. You will manage growth end to end across this app and future products, with Meta as the primary channel and TikTok as a secondary channel.

What You'll Do

• Manage campaigns in Meta Ads Manager and TikTok, including audiences, offers, budgets, and decisions to pause or scale.

• Turn user-generated content into ads, brief creators, and produce a high volume of creative variants each week, using AI tools where helpful.

• Track performance beyond the click using AppsFlyer, SKAdNetwork, and PostHog, optimizing for cost per install and cost per activated couple.

• Assess each test within 24 to 48 hours and share a weekly performance report.

• Work toward a target of about $2 cost per install at scale for the November campaign.

What We're Looking For

• About 1 to 5 years of experience, with hands-on paid acquisition experience for consumer apps or app-install campaigns.

• Direct experience managing real budgets in Meta Ads Manager or TikTok Ads, and the ability to demonstrate camp