Senior Growth Lead
About the Role
Own hands-on marketing for an AI-powered hospitality software platform, spanning product marketing and demand generation. You will shape how the product is positioned and build scalable campaigns across digital and in-person channels.
What You'll Do
Develop product positioning, messaging, and marketing website pages tailored to customer segments.
Create content such as videos, use cases, blog posts, and webinars that communicate product value.
Research competitors and the market to inform go-to-market strategy.
Own content and design initiatives, and test channels such as newsletters, podcasts, and influencer partnerships.
Plan and execute field marketing, including events, conferences, local campaigns, and relationship-building dinners.
Develop and amplify executive thought leadership across LinkedIn and other channels.
Build and optimize paid advertising campaigns, signup funnels, and lead generation programs.
Use marketing analytics, conversion metrics, and A/B testing to evaluate and improve campaigns.
What We're Looking For
At least 5 years of marketing experience in B2B SaaS or AI, with ownership of campaigns from positioning through execution.
Hands-on experience with paid acquisition, funnel optimization, and measurable conversion outcomes.
Experience across inbound channels such as SEO, content, and social, as well as outbound, events, and field marketing.
Strong writing and messaging skills for technical or complex products, plus experience producing marketing content and coordinating creative assets.
Experience with webinars or events, competitive research, analytics, and experimentation at a fast-growing company.
Hospitality experience is not required; the ability to learn the sector quickly is important.
Compensation & Benefits
Base salary of $150,000 to $240,000 annually, equity of 0.20% to 0.75%, health insurance, and a 401(k) match. Visa sponsorship is not available.
Location
On-site in San Francisco, California.
