Senior User Acquisition Manager

About the Role

Own and scale Meta paid acquisition for an early-stage AI-powered B2B SaaS company, helping shift growth toward small and midsize businesses. You will work across performance marketing, creative, product, and measurement to build a testing program that drives sustainable growth.

What You'll Do

• Set Meta budget allocation and campaign strategy, managing seven-figure monthly spend against ROAS and LTV:CAC targets.

• Analyze campaign results, identify creative patterns, and provide the in-house creative team with structured, data-backed briefs.

• Run a high-velocity testing program across audiences, creative, campaign structures, and micro-personas.

• Connect channel performance to unit economics and incrementality, partnering on attribution and measurement.

• Build tools, automations, and workflows, using AI where it can make user acquisition faster and more autonomous.

• Turn testing results into actionable insights that support the shift toward SMB and business audiences.

What We're Looking For

• At least 4 years of performance marketing experience, including managing six-figure monthly Meta