CockroachLabs

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Posted 3w ago•New York, NY

Sr. Partner Marketing Manager

SeniorOn-site (New York)~€6,700 – €8,750 / mo

Job Description

Category-defining tech. Career-defining work.

For more than a decade, Cockroach Labs has built database technology trusted to power some of the world's most mission-critical applications. Now, as AI transforms how software is created and operated, the infrastructure behind it has to keep pace. Cockroach Continuum is built to meet this moment, bringing individual databases together into one fleet designed for agentic applications, where AI agents help teams provision, scale, and optimize workloads at machine speed.

The customers you’ll work with are some of the most innovative businesses in the world, and the problems they’re trying to solve are real and urgent. You’ll bring a genuinely differentiated product to a market moving fast, at a company positioned to lead it. The people who thrive here are the ones who want to own that opportunity.

The Role

We're hiring a Senior Partner Marketing Manager to own and amplify the go-to-market motion across CockroachDB's partner and ISV ecosystem. We're looking for someone with strong partner marketing experience, enough technical fluency to speak credibly about what we build, and a track record of turning partnerships into structured, measurable programs that drive awareness and pipeline.

You'll work closely with partner engineering, alliances, and product marketing to build co-marketing campaigns, partner launch playbooks, and joint GTM programs that strengthen CockroachDB's position across cloud, AI, and ISV ecosystems.

You must be based in New York City to be eligible for this role, and will be expected to go into our office on Mondays, Tuesdays and Thursdays.

You Will

Own the Partner Marketing Narrative and GTM Motion

Lead go-to-market planning and execution for strategic technology partners across cloud, AI, and ISV ecosystems
Build co-marketing campaigns, partner launch playbooks, and joint programs that drive awareness, adoption, and pipeline
Translate integrations and engineering work into clear, compelling narratives for technical buyers and partner audiences
Align partner launches and content with the broader integration roadmap and company positioning
Track performance and continuously refine programs based on engagement, awareness, and business impact

Bring Technical Fluency to the Partner Motion

Develop a working understanding of CockroachDB's technical value and how it fits within partner ecosystems
Create partner content, co-marketing assets, and program materials that resonate with technically informed audiences
Collaborate closely with partner engineering and product marketing to stay current on integrations and roadmap priorities
Show up credibly in partner conversations, webinars, and co-marketing initiatives without needing to be the deepest technical voice in the room

Drive Cross-Functional Alignment

Partner with alliances, product marketing, and demand gen to build joint programs that scale
Serve as the connective tissue between partner relationships and internal marketing execution
Help the partner team see marketing as a force multiplier by showing up proactively, not reactively

The Expectations

In your first 30 days, you'll meet the partner team, audit existing partner content and co-marketing agreements, and map the current integration landscape. You'll also build relationships with corporate marketing, product marketing, and demand gen.

By 60 days, you'll have published your first partner content, launched or planned a co-marketing activation with a priority ISV partner, and established a content and program calendar tied to the integration roadmap.

By 90 days, you'll have a repeatable go-to-market playbook for new partner integrations, active co-marketing programs running with at least two ISV partners, and measurable partner content contributing to awareness and pipeline.

You Have

5+ years of experience in partner marketing, alliance marketing, or ecosystem marketing in a B2B technology company
A track record of building and executing co-marketing programs, partner launches, and joint GTM motions that drive pipeline
Experience working across partner, PMM, and demand gen teams to align on shared goals and execution
Enough technical fluency to hold credible conversations about cloud, infrastructure, APIs, or data products
Ability to plan and execute webinars, virtual programs, and partner activations independently
Strong written communication skills and an instinct for what resonates with technical and business audiences
A self-starter mentality

Nice to Have

Experience marketing within developer or technical ecosystems
Familiarity with databases, distributed systems, or cloud-native infrastructure
Background in AI/ML ecosystem partnerships or ISV marketing
Experience with dev rel or community-building programs

Success in this Role

Every major partner integration has a go-to-market plan and supporting content before or at launch
Co-marketing programs with priority ISV partners are running, measurable, and contributing to pipeline
CockroachDB is visible and well-positioned within AI and cloud ISV ecosystems
The partner engineering and alliances teams see marketing as a force multiplier, not a request queue

Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If you need additional accommodations to feel comfortable during your interview process, please email us at [email protected].

Cockroach Labs has a hybrid work model, with Roachers that are local to one of our offices coming in on Mondays, Tuesdays, and Thursdays and working flexibly the rest of the week. While we’ve learned valuable lessons working remotely, nothing can replace the connection, creativity, and fun that occurs when Roachers get together and we are committed to fostering a workplace that encourages collaboration and allows us all to do our best work.

Benefits

Stock Options
Medical Insurance
Vision Insurance
Dental Insurance
Life and Disability Insurance
Professional Development Funds
Flexible Time Off
Paid Holidays
Paid Sick Days
Paid Parental Leave
Retirement Benefits
Mental Wellbeing Benefits
And more!

The annual anticipated base salary range for U.S. candidates for this role is listed in USD below. This role is also eligible for commission. Salary is one component of the Cockroach Labs’ Total Rewards package, which also includes, for each employee: stock options, medical insurance, vision insurance, dental insurance, life and disability insurance, funds towards professional development resources, flexible paid time off, 11 paid holidays a year, 10 paid sick days a year, paid parental leave, a 401(k) plan, and wellbeing benefits.

We set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. Actual salaries may vary and fall outside of this range depending on factors such as a candidate’s qualifications, geographic location, skills, experience, and competencies. In addition, we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted.

Salaries for candidates outside the U.S. will vary based on local compensation structures.

This position will remain posted until filled. Applicants should apply via our Careers Page.

Annual Anticipated Base Salary Range (U.S)

$150,000—$200,000 USD

The annual anticipated base salary range for U.S. candidates for this role is listed in USD below. Salary is one component of the Cockroach Labs’ Total Rewards package, which also includes, for each employee: stock options, medical insurance, vision insurance, dental insurance, life and disability insurance, funds towards professional development resources, flexible paid time off, 11 paid holidays a year, 10 paid sick days a year, paid parental leave, a 401(k) plan, and wellbeing benefits.