Manager / Senior Manager, TikTok Strategy & Innovation - Extended
Position Summary
Industrial Color is seeking a hands-on, TikTok-native strategist to support a global beauty client across both global and U.S. teams.
This role is designed for someone who deeply understands how content, creators, affiliates and social commerce work together on TikTok and can translate that knowledge into ideas that strengthen both brand relevance and commercial performance.
The ideal candidate will come from a fast-moving indie, challenger or digitally native beauty environment and understand how TikTok is influencing not only how beauty products are marketed, but also how they are conceived, developed, demonstrated and discovered. Candidates must be able to work onsite in El Segundo three days per week.
Requirements
TikTok Content Strategy
- Transform traditional brand content into work created specifically for TikTok
- Develop content approaches built around strong hooks, clear consumer tensions, faster pacing, disruptive visuals and platform-native storytelling
- Identify emerging formats, behaviors and creative opportunities
- Partner with creative, marketing and content teams to develop and execute TikTok-native concepts
Creators Affiliates and Social Commerce
- Bring deep knowledge of TikTok’s creator, influencer and affiliate ecosystem
- Identify creators and communities driving beauty culture and p
